Every now and then we come across the term - "2012". And now a movie. I have my own opinion of interpreting on 2012. But before i jump to my opinion let me take you through various other theories.
- Mayan calendar: Mayan, basically a culture or say civilization that existed in south america and is evident in houduras, guatmela, el salvador. Mayans were intelligent lot and involved language, mathematics and astronomy in their in their evolution to highly civilized breed. Acording to the calendar developed by mayan the last date in their calendar is DEC 2012. Now, because they had last date or year as 2012, certain sect has drawn conclusion that it is the end of the world.
- NASA prediction: NASA according to its reading and ststistical calculation has derive the year 2012 as the year when there will be high radiations from sun and due to planetary alignment earth will be exposed to high radiation creating tremendous heat and resulting in to catastrophe. Ocean bed rising, earthquake, hurricane etc..
- BIble, Nostradamus and einstein: All three also indicate something big going to happen in 2012.
Now out of all these i believe....all is crap. Lets understand that everything around us has changed, is changing and will always change. The only thing or cult or substance or incident that is constant is change. CHANGE in us, in society, in economies, in ocean, in bateria, in mammals, in plants, in molecule, in landmass in air, in esther everything changes. Just everything...Yes i do agree that for a long time some major reshuffling of earth is pending whch may result in emergence of new land mass and submergence of landmass due to oceanic movements, we might see some volcanoes becoming active, earthquake but we need to understand these all are cycles changes happening just like us. iam ready for these changes....
Monday, November 16, 2009
Thursday, November 5, 2009
Media Buyers will slowly fade out
It is quite often that the budget has to be trimmed by 8 to 10% before making a media plan or going for media buying. I guess now marketers have better option of enhancing brand visibility or increasing the campaign periodicity with much better rates. Dentsu, has come up with this unique idea (although it was attempted by few others like Madison and exchange4media but failed) of selling the last minute inventory of TV spots and Newspapers. Historically, study suggests that 15% of ad inventory in TV remains unsold. Just like brokers being disintermediated from MF business, Similarly, Media Buying agencies are being disintermediated. Guess Media Buyers have to find alternative source of incomce.
Check this website:
http://www.lastminuteinventory.com/
Check this website:
http://www.lastminuteinventory.com/
Thursday, March 5, 2009
China's every move has some strategic plan. Right from tiananmese square massacre to
China and not Pakistan is a bigger threat to India simply because it does not have enough water.
Unlike India, which has 9.56% of its surface area covered with water, China has just 2.8%. This did not matter in the past. China’s land mass is so huge that, despite its larger population, it has one-sixth the density of people per km compared with India.
But water consumption increases exponentially with industrialization.
Power plants, chemical factories, mining, steel and urban sanitation require huge quantities of water. Hence, China’s water needs have increased dramatically.
That could be one reason why annexing Tibet was crucial to China’s plans. It now controls 1,700km of the Yarlung Zangbo river, the Tibetan part of the Brahmaputra. The remaining 2,900km of the river winds into India through Arunachal Pradesh, and then, through Bangladesh. That, say experts, could be one more reason behind China eyeing parts of Arunachal Pradesh.
More worrisome is the fact that China has already completed feasibility studies for a major hydropower dam at the Tsongpo gorge to generate at least 40,000MW a year, more than twice the output of Three Gorges hydroelectric project. Construction is expected to start this year and the residual waters are expected to be diverted to China’s lands. It would starve India and Bangladesh of their share of the river’s waters.
Moreover, with Left parties winning Nepal’s elections, and China’s proposal last week for no-visa travel between Nepal and China, there are fears that the waters which flow into the Ganga (primarily Kosi), too, may get diverted, because many of India’s northern rivers begin in Nepal. That could parch northern India.
At risk will be India’s agriculture and hydroelectric dams on these rivers. It could revive the saying that the next wars will be fought for water, not land.
C hina—and not Pakistan—is a big- ger threat to India simply because it does not have enough water. Unlike India, which has 9.56% of its surface area covered with water, China has just 2.8%. This did not matter in the past. China’s land mass is so huge that, despite its larger population, it has one-sixth the density of people per km compared with India. But water consumption increases exponentially with industrialization. Power plants, chemical factories, min- ing, steel and urban sanitation require huge quantities of water. Hence, China’s water needs have increased dramatically. That could be one reason why annexing Tibet was crucial to China’s plans. It now controls 1,700km of the Yarlung Zangbo river, the Tibetan part of the Brahmaputra. The remaining 2,900km of the river winds into India through Arunachal Pradesh, and then, through Bangladesh. That, say experts, could be one more reason behind China eyeing parts of Arunachal Pradesh. More worrisome is the fact that China has already completed feasibility studies for a major hydropower dam at the Tsongpo gorge to generate at least 40,000MW a year, more than twice the output of Three Gorges hydroelec- tric project. Construction is expected to start this year and the residual waters are expected to be diverted to China’s lands. It would starve India and Bangla- desh of their share of the river’s waters. Moreover, with Left parties winning Nepal’s elections, and China’s proposal last week for no-visa travel between Nepal and China, there are fears that the waters which flow into the Ganga (primarily Kosi), too, may get diverted, because many of India’s northern rivers begin in Nepal. That could parch north- ern India. At risk will be India’s agriculture and hydroelectric dams on these rivers. It could revive the saying that the next wars will be fought for water, not land.
Unlike India, which has 9.56% of its surface area covered with water, China has just 2.8%. This did not matter in the past. China’s land mass is so huge that, despite its larger population, it has one-sixth the density of people per km compared with India.
But water consumption increases exponentially with industrialization.
Power plants, chemical factories, mining, steel and urban sanitation require huge quantities of water. Hence, China’s water needs have increased dramatically.
That could be one reason why annexing Tibet was crucial to China’s plans. It now controls 1,700km of the Yarlung Zangbo river, the Tibetan part of the Brahmaputra. The remaining 2,900km of the river winds into India through Arunachal Pradesh, and then, through Bangladesh. That, say experts, could be one more reason behind China eyeing parts of Arunachal Pradesh.
More worrisome is the fact that China has already completed feasibility studies for a major hydropower dam at the Tsongpo gorge to generate at least 40,000MW a year, more than twice the output of Three Gorges hydroelectric project. Construction is expected to start this year and the residual waters are expected to be diverted to China’s lands. It would starve India and Bangladesh of their share of the river’s waters.
Moreover, with Left parties winning Nepal’s elections, and China’s proposal last week for no-visa travel between Nepal and China, there are fears that the waters which flow into the Ganga (primarily Kosi), too, may get diverted, because many of India’s northern rivers begin in Nepal. That could parch northern India.
At risk will be India’s agriculture and hydroelectric dams on these rivers. It could revive the saying that the next wars will be fought for water, not land.
C hina—and not Pakistan—is a big- ger threat to India simply because it does not have enough water. Unlike India, which has 9.56% of its surface area covered with water, China has just 2.8%. This did not matter in the past. China’s land mass is so huge that, despite its larger population, it has one-sixth the density of people per km compared with India. But water consumption increases exponentially with industrialization. Power plants, chemical factories, min- ing, steel and urban sanitation require huge quantities of water. Hence, China’s water needs have increased dramatically. That could be one reason why annexing Tibet was crucial to China’s plans. It now controls 1,700km of the Yarlung Zangbo river, the Tibetan part of the Brahmaputra. The remaining 2,900km of the river winds into India through Arunachal Pradesh, and then, through Bangladesh. That, say experts, could be one more reason behind China eyeing parts of Arunachal Pradesh. More worrisome is the fact that China has already completed feasibility studies for a major hydropower dam at the Tsongpo gorge to generate at least 40,000MW a year, more than twice the output of Three Gorges hydroelec- tric project. Construction is expected to start this year and the residual waters are expected to be diverted to China’s lands. It would starve India and Bangla- desh of their share of the river’s waters. Moreover, with Left parties winning Nepal’s elections, and China’s proposal last week for no-visa travel between Nepal and China, there are fears that the waters which flow into the Ganga (primarily Kosi), too, may get diverted, because many of India’s northern rivers begin in Nepal. That could parch north- ern India. At risk will be India’s agriculture and hydroelectric dams on these rivers. It could revive the saying that the next wars will be fought for water, not land.
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