Media Buyers will slowly fade out

It is quite often that the budget has to be trimmed by 8 to 10% before making a media plan or going for media buying. I guess now marketers have better option of enhancing brand visibility or increasing the campaign periodicity with much better rates. Dentsu, has come up with this unique idea (although it was attempted by few others like Madison and exchange4media but failed) of selling the last minute inventory of TV spots and Newspapers. Historically, study suggests that 15% of ad inventory in TV remains unsold. Just like brokers being disintermediated from MF business, Similarly, Media Buying agencies are being disintermediated. Guess Media Buyers have to find alternative source of incomce.


Check this website:

http://www.lastminuteinventory.com/